Zumba® Gold targets the largest growing segment of the population: the older adult. It takes the Zumba formula and modifies the moves and pacing to suit the needs of the active older participant, as well as the deconditioned participant. What stays the same are all the elements the Zumba Fitness-Party is known for: the party-like atmosphere, the zesty Latin music and the sheer vibrance of each class. And that's exactly what active older adults want. They want camaraderie, excitement and fitness as a regular part of their weekly schedule.On the go and ready for adventure, this new wave of retiring baby boomers account for 28 percent of the population and 40 percent of total consumer demand - spending two trillion dollars in goods and services every year. With Americans over the age of 65 expected to double to an astounding 70 million by the year 2040, one in four Americans will be an older adult.What's more, in the February 2010 issue of IDEA Fitness Journal, research from the Journal of Aging and Physical Activity shows that dancing for the senior population "...can improve aerobic power, lower-body muscular endurance, strength, flexibility, balance, agility and gait speed for older males and females." This means, for active older adults, Zumba® Gold is the perfect fit. It's a dance-fitness class that feels friendly and, most of all, fun!
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